Digital holiday catalog designed for Citi ThankYou.
Wanting to set this catalog apart from past iterations, the concept of creating a mixed-media winter wonderland was an instant hit. Moodboards solidified direction and sketches turned ideas into reality. A mixture of paper creations and 3-D modeling helped our magical world come to life.
For Critical Mass
Creative Director: Laureen Feeny
Art Director: Mick Champayne
Copywriter: Jaclyn Hamer
3-D Modeling: Gavin Morrissey
Paper Creations: Wander