Landing page concept designed for Nike.
User research identified a problem customers were facing—a lack of Kevin Durant, the man behind the popular KD shoe line. Shoppers were interested in his shoes, but wanted to see more about the athlete himself.
Our approach was to not only improve SEO, but to create a dynamic and editorial landing page that beautifully featured the product and showcased Kevin Durant's inspiration and vision.
Creative Director: Jeremy Hlinak
Art Director: Nigel Evan Dennis
For Critical Mass